This portfolio displays original group and individual luxury brand projects developed for partial fulfillment of the degree of M.A. Luxury Brand Management Degree, Richmond American International University, London in affiliation with Condé Nast College, as well as the EDHEC Business School ‘s Business of Luxury certificate program in Nice, France.
PR Accredited Internship Project - Relevance International
Accredited internship case study on Relevance International.
Richmond American International University, London
Summer Term, 2024
Digital Marketing Audit: Glossier
Richmond American International University, London
Spring Term, 2024
Integrated Marketing Case Study: Bulgari Hotels
Richmond American International University, London
Spring Term, 2024
Market Research: Impact of Social Media of Luxury Brands on Brand Equity
Richmond American International University, London
Spring Term, 2024
Digital Marketing Case Study: Jacquemus
Richmond American International University, London
Spring Term, 2024
Strategic Brand Management Case Study: Jimmy Choo
Richmond American International University, London
Fall Term, 2024
Consumer Behavior Case Study: Burberry
Richmond American International University, London
Fall Term, 2024
Luxury Fragrance: Product Development & Launch Strategy Proposal for Lancôme
EDHEC Business School, Nice: Business of Luxury Certification Course
Summer, 2024
Luxury Brand Coffee Table Book Proposal - Mood Board: Proper Hotels x Kelly Wearstler
Condé Nast College
Spring Term, 2024