How to work face serums into your routine
A face serum is a light, easy-to-absorb, oil- or water-based beauty product that you can use in your daily skincare routine, morning or night. Wondering where it fits into your routine? Apply your serum after first cleansing and toning. These two primary steps help exfoliate your skin and balance its PH, which then allow the serum’s ingredients to absorb more efficiently. We encourage using a jade roller (link to jade roller blog) after applying to help maximize benefits!

It’s important to note that face serum does not replace a moisturizer. Apply moisturizer as the last step of your daily routine, right after a serum.

Why are face serums more expensive than most skincare products?
Most face serums have highly concentrated formulas developed to heal, rejuvenate, and improve your skin’s health. These formulas are complex and use the most potent ingredients, hence the higher price tag. Depending on the ingredients, serums can have anti-aging properties, reduce acne, even out skin color, and hydrate your skin.

How do I choose the right serum for my skin?
Your skin is a living, breathing thing, and it’s constantly affected by your lifestyle, diet, and climate. Think about your skin type - does it look or feel dry? oily? thin? uneven in texture or tone? Depending on your personal #skingoals, here’s a breakdown of what you should look for in your next serum.

Seeking hydration?
If you are struggling with dehydrated skin, look for serums that contain moisturizing Vitamin E and fatty acids. Fatty molecules help hold the skin together and retain moisture from deep within the tissue. Vitamin E helps to absorb UVB light, making it harder for the damaging rays of the sun to penetrate the skin.

Need brightening?
Vitamin C and licorice root are the two must-have ingredients when shopping for a brightening serum. Both help prevent your skin’s overproduction of melanin, which is responsible for pigmentation. When used in combination with Vitamin E, Vitamin C is much more effective at reducing oxidative damage to the skin, resulting in that glowy skin we all crave.

Trying to reduce appearance of fine lines?
Look for serums that contain retinol (Vitamin A) or hyaluronic acid, which hydrates and plumps by encouraging natural collagen production, helping to fill fine lines and wrinkles.

Fighting adult acne?
If you have acne, look for serums with a high concentration of retinol. Vitamin A (retinol) helps your skin regulate sebum production and reduce inflammation.

Should I get an oil- or water-based serum?
A water-based formula will be lighter than an oil-based one. Since most people understandably don’t like an oily or greasy feeling, we suggest opting for a water-based one. If you need that extra moisture and are looking for an oil-based formula, here are some oils we love:

Jojoba: This amazing oil has sebum-like properties and is what we call a dry-oil. A dry oil absorbs quickly and doesn’t leave your skin feeling greasy. Plus, it’s affordable and easy to find!
Sea Buckthorn, Rosehip, Raspberry, and Black Cumin

We took matters into our own hands to create a serum that addressed all of these common concerns so we didn’t have to keep spending $$$ on a million different products. Our flagship product, the Antioxidant Citrus Serum is a water-based formula that contains Vitamin C, retinol, antioxidants, aloe, and healing oils. It’s very lightweight so it goes on smoothly, won’t feel thick when layered under a moisturizer or sunscreen, and the cool citrus feels refreshing on your skin. For when your skin gets extra dry or you just need an extra hit of moisture, mix the serum with jojoba oil.