Rebrand: Brand Identity | Website Copywriting | Website Design | Social Media Consultation

Owned by Santa Monica hair guru and conscious creator, Anya, my Santa Monica go-to Suite One 01 is now Aura Hair Salon. For Anya, we considered a few different visual identities, examining what she envisioned for the future of her serene salon. We opted for a beachy color scheme - seaside breeze blue and sunsetty, sparkly copper, with fresh, airy, and modern design elements. We wanted to build a brand focused on the curated wellness and beauty space that speaks to audiences who shop and interact with high-end brands, value a holistic approach to health, and seek connection to something bigger than themselves.

Rebrand included:

Visual style guide
Verbiage guide
Streamlined service offerings
Integrated service booking site + online product shop
Redesigned site content + functionality