Suite One 01 Rebrand: Aura Hair Salon

Rebrand: Brand Identity | Website Copywriting | Website Design | Social Media Consultation

Owned by Santa Monica hair guru and conscious creator, Anya, my Santa Monica go-to Suite One 01 is now Aura Hair Salon. For Anya, we considered a few different visual identities, examining what she envisioned for the future of her serene salon. We opted for a beachy color scheme - seaside breeze blue and sunsetty, sparkly copper, with fresh, airy, and modern design elements. We wanted to build a brand focused on the curated wellness and beauty space that speaks to audiences who shop and interact with high-end brands, value a holistic approach to health, and seek connection to something bigger than themselves.

Rebrand included:

  • Visual style guide

  • Verbiage guide

  • Streamlined service offerings

  • Integrated service booking site + online product shop

  • Redesigned site content + functionality

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Bev, "Made By Chicks": The pink can that's changing the way we rosé

Based in Venice Beach, the female-founded business started out simply as a rosé in a can. The brand immediately rose to a greater challenge, practically becoming a feminist movement in itself and actively supporting other young female-owned businesses.

Bev’s Instagram presence practices what it preaches: living unapologetically empowered, expressing the most authentic version of yourself, and always building up other women. Showcased here are some of my fizzy words for you to sip on, in the form of IG captions and — ooooh a blog post!

 

Sample Instagram Captions Created for Bev

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Make sure your bubble bath has some bubbly. They design trays for that now

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Whatever the challenge, kudos for rising to it. You can’t fail in the eyes of adventure.

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Hot sauce and your personality have one thing in common: Don’t be afraid to pour it on EVERYTHING

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Don’t forget to reward yourself before the bubbles go flat

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The only thing I need in my sheets are bronze streaks

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What part of your daily routine are you peachy keen on keeping up with? We said, “Happy Hour”

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No one can say I don’t partake in outdoor activities.

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Double dipping and double fisting all damn day

Web Copy + Blog for Maliya Beauty

This quarantine season, I’ve teamed up founder of clean and environmentally conscious skincare brand, Maliya. The finished product will be a renewed brand voice presented across her web and social copy, including product descriptions and the story behind the brand.

This revamp will help inaugurate her flagship product, the Antioxidant Citrus serum, which will help you eliminate like, at least 4 skincare products from your daily routine. First order of business: Refreshing the product description for Maliya’s signature serum. Shop the magic potion here.

Edited: The product description pages, About page, are now live on maliyabeauty.com. Read the updated blog posts here, with more to come!

FOR MALIYA

When you call yourself a creative, you're going to need an Instagram to go with it

Created during the early days of the pandemic as a way to reminisce on my travels, @bytriciagrant has become a creative outlet for me to discover and connect with other creatives, brands, and destinations. When I decided to change career paths from real estate, I wanted to create more of an online presence for potential collaborators and colleagues to be able to get a glimpse into my style, voice, and interests. On my page you’ll find mood boards, lattes, and travels and probably lots of expat-coded London scenes.

Send me a DM if you’d like to connect or collaborate!

Salty snaps from two glorious weeks studying in the South of France - June/July ✨ Ladies who lunch / Monaco Seaside in Old Town / Castel Plage, Nice Aquamarine, moonlit swimming pool / Nice Traffic / Nice Just Married / Nice Cotton candies / Nice
Special site tour of Lancôme’s Domaine de la Rose with @edhec_bschool Business of Luxury programme earlier this summer 🌸🎀🩷 So much passion, heritage and research (!!) that goes into this special brand and its iconic fragrances. Surrea
Some forgotten Marrakech b-roll… El Fen and Jardin Majorelle 🍒⛱️🌵
A northern California love story // I left my heart in San Francisco 💌🌁 #sanfrancisco #california #visionboard #moodboard
The WC at Lavo’s newest London location (a gorgeous spot in Marylebone shared with the BoTree Hotel) reminded me of Jacquemus’ ‘Le Bleu’ for Selfridges… then I passed this! 🦋👛 I had just been working on uni projects
“Hourglass”, by me. I don’t know if it’s the Coachella desert pics or @taylorswift ‘s The Tortured Poets Department (TTPD) that’s come over me… but either way, here we are now posting poetry with soothing g
“Splashed out on the bottle”
London, lately ❤️‍🔥
For the love of February
Sundowners, edge of towners . . Wonderful family trip of fly fishing, lake dipping, sun chasing, and a lot of chaos and laughter in between. . . . Montana, Mountains, Sunrise, Sunset . . . #sunchaser #mountains #flatheadlake #travel #montana #natur
Lakeside B-roll // Blue Smoke . . . Summer, Travel, Lake Life . . . #montana #flathead #flatheadlake
Should’ve been a cowgirl 🤠 . . . Country, Travel, Outdoors . . #cowgirlsummer #montana #northwest #antiques
Old travel mags go on holiday too @cntraveler // Green Space Summer reading to prep for @condenastcollegelondon in Sept 🇬🇧 . . . Travel, Montana, Lifestyle, Summer . . . #cntraveler #tlpicks #greenspace #vacationreads

Josh Williamson, Team USA Bobsleigh Athlete

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While most of us were busy making overnight oats, Josh Williamson became an overnight Olympic sensation.

Williamson took the Olympic sports world by storm after winning NBC’s reality competition show, The Next Olympic Hopeful in 2017, and soon began training for the 2022 Olympics with Team USA.

I worked with Josh managing his Instagram presence as a newly minted Team USA Athlete, from content development to promoting his brand partnerships, and of course, giving the people what they really want: an inside look at his crazy training and good eats.

Check him out here @JoshWilliamsonUSA